The business world has been abuzz regarding wearable technology for some time now. From the Fitbit to Google Glass and the Apple Watch. Despite the buzz, consumers are still somewhat unsure about how wearables can be most useful for us. Should we wear our Fitbits to bed so they can record our sleep patterns? Should we hit record on our Google Glass when we enter bars? (Probably not) Will we read the newspaper on our Apple Watches?
In the “data-obsessed” sports world, however, the applications for wearable technology are much clearer. Sports orthopedists like Dr. Souryal have gotten pretty good at mending athletes’ many wounds, but coaches, trainers, and team doctors alike have struggled to understand what causes injuries for certain players. By developing a wearable microchip that collects data on athletes’ every movement, Catapult Sports seized this glaring opportunity to, as FastCompany put it, “take the guesswork out of injury prevention.” In its most recent issue, FastCompany lauded Catapult with the number 12 ranking out of the world’s 50 most innovative companies.
Check out the video below to see how the Buffalo Bills put Catapult’s technology to use: